B2B advertising agency zuk.: Sustainability Campaign for GEA

"Ever higher, ever faster, ever further – that’s the familiar mantra when it comes to performance and growth. Always? Not with EngySpeed from GEA. The new series of separators, developed specifically for the dairy industry, takes a different path—a path toward greater sustainability. After all, GEA, as one of the world’s leading system providers for the food processing industry, has set a goal of becoming carbon-neutral by 2040, in part through sustainable products like EngySpeed.

What's the highlight of this new solution? The larger design and the operation of the separator at lower speeds. The effect: up to 40% less energy consumption, fewer maintenance intervals, reduced Scope 1 and Scope 2 emissions—all with consistent performance.

Under the motto 'REDEFINE SIMPLICITY,' zuk. developed storytelling that features a stand-up paddler as a counterpoint to the 'Higher-Faster-Further' mindset, perfectly symbolizing the blend of simplicity, deceleration, and performance. The 'More of Less.'

The launch campaign debuted in time for the ANUGA FoodTec industry trade fair, with everything needed for high awareness and a successful market introduction: online ads, trade publications, LinkedIn, sales presentations, campaign video, billboards at the trade fair, and a multimedia, immersive presentation at the GEA booth—including a sound shower for visitors.

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