B2B advertising agency for Michel Monz Stahlhandels GmbH

Small but mighty: We have a client—a medium-sized steel trading company, family-run for four generations, built on tradition and strong values. A well-established name in Saarland and its neighboring regions.

With the generational shift at Monz, a transformation in its brand identity was also due—the next step toward a modern and distinctive look that remains 100% Monz. A look that authentically reflects the company’s values: genuine, competent, and always close to its customers.

The perfect brand ambassadors for this mission? They are found right at the cutting and straightening machines, operating the loading crane, or providing expert phone support to ensure seamless workflow planning. It is the people at Monz who make all the difference—living true customer proximity with passion and dedication. That’s why they are now at the heart of the company’s new brand identity—framed by a completely redesigned corporate look. A bold move that gives the steel trading company a distinctive identity, clearly setting it apart from the competition in the region.