B2B advertising agency zuk. for Reifenhäuser Reiloy

Reifenhäuser is the global leader in plastic extruder technology. But customers are becoming increasingly price sensitive and, crucially, do not understand which criteria play a decisive role in extruder wear protection. In a laboratory study, Reifenhäuser proved that its products are up to 50 percent more durable than competitor products.

The aim of the campaign which zuk. developed was to educate customers about what counts when it comes to the metal alloys used in extruders and increase their willingness to pay more for premium quality Reifenhäuser products. The campaign achieved maximum visibility thanks to online ads, among other things, targeted directly at key customers around the world. Thanks to Programmatic IP Targeting wastage was nonexistent. The highlight of the campaign was the company stand at the leading K trade fair.

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