Our innovative Account Based Marketing solution ensures that your online ads are exclusively shown to the companies you’ve targeted in advance.
This creates the perfect conditions to place your messages and topics precisely in front of the right people.
Do you want to increase awareness of your brand among potential customers? Are you launching new solutions? Strengthening sales? Or increasing the visibility of your employer brand? And all this without ad waste? It’s possible. With Programmatic IP Targeting, you now have a solution that doesn’t scatter your online ads but targets them efficiently and precisely to the companies you’ve identified. Account Based Marketing at its best.
What’s special: Our Programmatic IP Targeting is not only GDPR-compliant, it also works without cookies. And still delivers numerous KPIs and insights."
Which companies would you like to have on your customer list? Which ones should be familiar with your B2B brand? And with which existing contacts do you want to be more prominent? Tell us your desired customers and available budget – and we’ll start the research for the appropriate company IP addresses.
With which offer and messages would you like to address your target customers? We support you in setting up the content for your programmatic campaign. Based on this, we will develop the landing page and integrate all technical details to continuously monitor the campaign's performance.
As part of setting up your programmatic ad campaign, we create the online banners that will be shown to potential customers with the corresponding company IP. We handle the copywriting, design, and programming of the necessary banner sets, ensuring they are perfectly aligned with the landing page both in content and design.
Around 4 weeks after the order, we will have completed all the preparations to launch your campaign. Ideally, we will integrate it with other measures—both online and offline. For example, through direct mailings or retargeting.
To keep track of your campaign’s effectiveness, you will have access to insightful dashboards showing the budget used and campaign KPIs. If necessary, we can optimize the algorithm for displaying the banners at any time to improve performance.
With your programmatic campaign, you’ve reached your target companies precisely and without ad waste. Now, take the opportunity to engage with visitors to your landing page and further nurture them through retargeting and other strategies to develop them into new leads.
Even if Programmatic IP Tracking is not currently relevant for your business, there are always exciting B2B topics we’ll update you on periodically. As idea providers and guides through the complex B2B world, all we need is your email address to keep you informed.
